Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free,caffeine-free but with sugar,or regular with sugar and caffeine is an example of:
A)Aggregation marketing
B)Market segmentation
C)Market clustering
D)Profiling

Question

Quizplus · Accepted Answer

Market segmentation involves dividing the target market into smaller groups with similar needs or characteristics. Categorizing consumers based on their preferences for soda with or without sugar and caffeine free or regular with sugar and caffeine is an example of market segmentation.

Categorizing a Group of Consumers for Soda on the Basis