The terrorists' attack on the World Trade Center and the Pentagon led to many changes in the way people conducted their everyday lives.One outgrowth of this attack was a need to reconnect with old friends through the sending of greeting cards.American Greetings announced a significant increase in sales that it directly relates to events on September 11.For American Greetings the terrorists' attacks was an example of a(n):
A)strength.
B)weakness.
C)threat.
D)opportunity.

Question

Quizplus · Accepted Answer

The events on September 11 created a need for people to feel more connected and to express their feelings and sympathy towards others. American Greetings was able to recognize this need and capitalize on it, resulting in increased sales. Therefore, this event can be seen as an opportunity for American Greetings to fulfill a new demand in the market.

The Terrorists' Attack on the World Trade Center and the Pentagon