There are many perfumes on the market,but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties.The perfume's name is Demeter,and it makes over 150 different fragrances with names like Dirt,Lobster,Dandelion,Sugar Cookie,Brownie,Woodsmoke,Leather,and Turpentine.According to people who use Demeter perfume,its memorable scents would be what makes it superior to other perfumes.Which elements of the marketing program were being considered when the company's owner decided initially to market the perfume in 1-ounce coloured glass bottles that would not always be sold at list price?
A)price and place
B)place and promotion
C)price and product
D)promotion and price

Question

Quizplus · Accepted Answer

The decision to market the perfume in 1-ounce coloured glass bottles relates to the product (packaging) and price (not always sold at list price). Therefore, the elements of the marketing program being considered were price and product. Place and promotion are not directly related to this decision.

There Are Many Perfumes on the Market,but Only One That