Marketing occurs when the transaction takes place.Essential to this process is the idea of exchange.To marketing people,exchange refers to the:
A)place where people go to do business.
B)place where people return unwanted goods.
C)process whereby a buyer and seller trade something of value.
D)process of locating buyers and sellers.

Question

Quizplus · Accepted Answer

Exchange in marketing refers to the process whereby a buyer and seller trade something of value. This can include money for goods, goods for services, or any other type of transaction where both parties are giving and receiving something of value. Marketing occurs when this exchange takes place, as it involves the promotion of products or services to potential buyers in order to facilitate the transaction.

Marketing Occurs When the Transaction Takes Place