Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is
A)organizational marketing.
B)future marketing.
C)green marketing.
D)social marketing.

Question

Quizplus · Accepted Answer

Social marketing is aimed at promoting behavioural change in individuals, where the benefits are for the individuals or society as a whole, rather than for the marketer. It may focus on promoting the adoption of healthy habits, conservation of resources, or social causes.

Marketing That Is Designed to Influence the Behaviour of Individuals