A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading.Jack volunteered and read during a service.He felt satisfied and felt he was contributing to his church.Was this a marketing exchange?
A)no, because the church is a non-profit organization.
B)yes, because the church ran an advertisement.
C)yes, because reading at the service was exchanged for a feeling of satisfaction.
D)no, because no money was exchange

Question

Quizplus · Accepted Answer

This is a marketing exchange because the church advertised the opportunity to read during the service and Jack participated in exchange for the feeling of satisfaction for contributing to the church. Money does not have to be exchanged for it to be considered a marketing exchange.

A Church Has Put Advertisements in Its Weekly Bulletins to Encourage