Which of the following statements about marketing departments is not true?
A)It is the responsibility of the marketing department to facilitate relationships with the organization's customers.
B)It is the responsibility of the marketing department to create partnerships with the organization's suppliers.
C)The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
D)The marketing department is responsible for designing, creating, and building new products that satisfy the needs and wants of consumers.

Question

Quizplus · Accepted Answer

The marketing department is not typically responsible for designing, creating, and building new products. This is usually the responsibility of research and development or product development departments. Marketing is responsible for identifying consumer needs and wants and helping to ensure that the products developed by other departments meet those needs and are effectively marketed to customers.

Which of the Following Statements About Marketing Departments Is Not