The Shangri-La Hotel and Spa in Toronto is setting up a clinic where visiting clients can get a comprehensive physical while staying at the hotel and using the spa facilities.The largest anticipated issue is the possible unwillingness for people to go to doctors that they do not know.Marketing may fail to occur here because:
A)there may be no desire on the part of the hotel/spa customer to satisfy this need.
B)two or more parties have unsatisfied needs.
C)there is nothing to exchange.
D)there is no way for the parties involved to communicate.

Question

Quizplus · Accepted Answer

The issue of unwillingness to visit unfamiliar doctors suggests that there may be no desire on the part of hotel/spa customers to satisfy this particular need, which could result in a lack of interest in the clinic's services and a failure of marketing efforts.

The Shangri-La Hotel and Spa in Toronto Is Setting Up