In BC,there is a marketing campaign called WorkSafeBC designed to encourage young university and college students to keep safe in the workplace.After viewing various advertisements encouraging students to volunteer their time to give safety seminars,Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in delivering these safety seminars across campus.He felt personally satisfied that he was giving something back to his university.Was this a marketing exchange?
A)no, because the seller is a non-profit organization.
B)yes, because the BC government ran an advertisement.
C)yes, because Thomas' volunteer time and efforts were exchanged for a feeling of satisfaction.
D)no, because no money was exchange

Question

Quizplus · Accepted Answer

While no money was exchanged, there was still an exchange of value in the form of Thomas' time and efforts being exchanged for personal satisfaction. Therefore, this was a marketing exchange. The fact that the seller is a non-profit organization and the ads were run by the government does not affect whether or not this is a marketing exchange.

In BC,there Is a Marketing Campaign Called WorkSafeBC Designed to Encourage