At a round-table marketing meeting for a food distributor,Kyle explains the most common meaning of a market to the new employees; his definition would be:

Question

Quizplus · Accepted Answer

The definition provided by Kyle that a market is people with the desire and ability to buy a specific product is the most common and widely accepted definition of a market in a business context. Option A describes a farmers market, which is only one type of market. Option C describes a product line, but not necessarily the market for that product. Option D describes companies that have goods for sale, but again, not necessarily the market for those goods.

At a Round-Table Marketing Meeting for a Food Distributor,Kyle Explains