A new employee in the marketing department at BMW asks his manager to provide an executive summary of the controllable marketing mix factors for the BMW 6 Series Convertible that he will be working on.His manager gives him a puzzled look,and says: "At BMW,we refer to those factors as ___________."

Question

Quizplus · Accepted Answer

The controllable marketing mix factors are commonly referred to as the 4Ps of marketing, which are Product (in this case, the BMW 6 Series Convertible), Price, Place (distribution), and Promotion.

A New Employee in the Marketing Department at BMW Asks