What is said to exist when consumers believe that all products in a category are essentially the same?

Name: What is said to exist when consumers believe that all products in a category are essentially the same?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand parity is the condition where customers perceive all products in a category as being similar or equivalent, with no discernible difference between them. It affects a company's ability to differentiate and distinguish its brand from others, consequently limiting its competitive advantage.

What Is Said to Exist When Consumers Believe That All