The Wendy's/Arby's group utilized what kind of strategy when it formed an agreement with Al Jammaz Group of Saudi Arabia to open 135 restaurants in the Middle East and North Africa?

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The Wendy's/Arby's group utilized a co-branding strategy when it formed an agreement with Al Jammaz Group of Saudi Arabia to open 135 restaurants in the Middle East and North Africa. This is because both Wendy's and Arby's brands are being marketed and sold under the agreement, creating a partnership that benefits both parties.

The Wendy's/Arby's Group Utilized What Kind of Strategy When It