International marketers generally use selective distribution strategies for shopping products.

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Selective distribution strategies are commonly used in international marketing for shopping products, which are those that consumers are willing to spend time and effort to compare and select among different brands and retailers. This approach involves carefully selecting a limited number of retailers or channels that can effectively reach the target market and provide the desired level of customer experience and support. By focusing on selected distribution, international marketers can better control the quality and availability of their products, enhance their brand image, and ensure a consistent message across different markets.

International Marketers Generally Use Selective Distribution Strategies for Shopping Products