Which term means that products are introduced that are in a related product category and that responds to specific opportunities in the marketplace such as when Germany's Adidas announced it would extend its outdoor product line into high-end mountaineering jackets?

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Product line extension refers to introducing new products in a related category to respond to opportunities in the market. In the given example, Adidas is extending its outdoor product line by introducing mountaineering jackets. Family branding refers to using the same brand name for different product lines, while dual branding and cooperative branding refer to using two or more brands together for a product. Product line branding refers to branding the product line instead of individual products within the line.

Which Term Means That Products Are Introduced That Are in a Related