Which of the following is the first step in the international product positioning process?

Question

Quizplus · Accepted Answer

Identifying target markets is the first step in the international product positioning process. This helps a company to understand the needs and wants of the potential customers and their preferences in terms of product features, benefits, and price. Once the target markets are identified, the company can begin to develop a positioning strategy that will differentiate its product from its competitors in those markets, taking into account cultural and other factors that may differ from domestic markets.

Which of the Following Is the First Step in the International