When a consumer maintains a strong emotional connection to a product,the product has strong:

Question

Quizplus · Accepted Answer

Share of heart refers to the emotional connection that a consumer has with a product. This is different from share of wallet, which refers to the amount of money a consumer spends on a particular product, or share of brand, which refers to the awareness and recognition of a brand among consumers. Share of mind refers to the extent to which a brand is top-of-mind for consumers, while share of market refers to the proportion of sales within a particular market that a particular brand has. Therefore, choice B, share of heart, is the best answer for the given scenario.

When a Consumer Maintains a Strong Emotional Connection to a Product,the