A product with low levels of this characteristic is not readily recalled when a consumer considers brands in a product category:

Question

Quizplus · Accepted Answer

Share of mind refers to the level of awareness and popularity of a brand among consumers. A product with low levels of this characteristic is not easily remembered or considered by consumers when they think of brands in a particular product category. Share of wallet refers to the percentage of a consumer's spending that goes towards a particular brand, share of heart refers to emotional attachment to a brand, share of brand refers to a company's total sales as a percentage of the overall market, and share of market refers to a company's total sales as a percentage of the total market sales. None of these characteristics directly relate to a product's recall among consumers in a product category.

A Product with Low Levels of This Characteristic Is Not