Product positioning involves creating a perception in the consumer's mind regarding the nature of a company and its products relative to competitors.

Question

Quizplus · Accepted Answer

This statement is true. Product positioning is all about creating a distinctive image and identity for a product in the minds of target customers, emphasizing its unique benefits and advantages over other competing products. It helps to establish a strong competitive advantage for the company and influence the purchasing decisions of customers.

Product Positioning Involves Creating a Perception in the Consumer's Mind