Two elements of product position are the way customers view the product and the product's standing relative to competitors.

Question

Quizplus · Accepted Answer

This statement is true. Product position refers to how a product is perceived by customers in relation to its competitors. This perception can be shaped by factors such as price, quality, features, and branding. Understanding a product's position in the market is important for developing effective marketing strategies.

Two Elements of Product Position Are the Way Customers View