Differentiation notes the specific benefit or attribute that makes a product unique when compared to its competitors.
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Q45: The unique benefit that a product enjoys
Q46: Which serves as a basis of the
Q47: Brands with points of difference or unique
Q48: Price-quality perceptions are heavily influenced by the
Q49: Product positioning involves creating a perception in
Q51: Cultural symbol positioning involves an item or
Q52: Differentiation results from emphasizing a unique benefit
Q53: Positioning based on which of these forms
Q54: Two elements of product position are the
Q55: Product position and product positioning are distinct
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