The procedures, mechanisms and flow of activities by which a service is acquired, is known as:
A)People
B)Physical evidence
C)Process
D)Place

Question

Quizplus · Accepted Answer

The term "process" specifically refers to the procedures, mechanisms, and flow of activities involved in acquiring a service. Choices A, B, and D refer to other elements of the services marketing mix: people, physical evidence, and place (or distribution).

The Procedures, Mechanisms and Flow of Activities by Which a Service