Why is there a need to extend the traditional 4-Ps marketing mix for services?
A)The high degree of direct contact between the firm and the customer
B)The invisible nature of the service assembly process
C)The separation of production and consumption
D)All of the above

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The Answer of Why is there a need to extend the traditional 4-Ps marketing mix for services?
A)The high degree of direct contact between the firm and the customer
B)The invisible nature of the service assembly process
C)The separation of production and consumption
D)All of the above

Why Is There a Need to Extend the Traditional 4-Ps