One of the characteristics of services is their perishability. Perishability can be overcome through the use of which of the following:
A)New product development
B)Creative promotional strategy
C)Effective distribution channels
D)Differential pricing

Question

Quizplus · Accepted Answer

Differential pricing can help overcome the perishability of services by adjusting prices based on demand and time. By offering lower prices during off-peak times or for unsold inventory, service providers can sell unused capacity and generate revenue that would otherwise be lost. This strategy also allows service providers to attract price-sensitive consumers during low-demand periods without reducing prices for all customers, thus maintaining profitability.

One of the Characteristics of Services Is Their Perishability