Five criteria are considered important when determining whether a company has properly segmented its market i.e. are the segments actionable, accessible, profitable, measurable and _______.
A)efficient
B)considered
C)co-operative
D)effective

Question

Quizplus · Accepted Answer

The missing criterion is "effective", which means that the segments should be substantial, reachable, and responsive to marketing efforts. The other criteria (actionable, accessible, profitable, and measurable) are also important for successful segmentation, but "effective" is the missing term in the list. Therefore, option D is the correct answer.

Five Criteria Are Considered Important When Determining Whether a Company