To determine whether a company has properly segmented its markets, five criteria are usually considered - are the segments effective, measurable, accessible, actionable and _______.
A)addressable
B)manageable
C)personal
D)profitable

Question

Quizplus · Accepted Answer

The five criteria for effective market segmentation are: effectiveness, measurability, accessibility, actionability, and profitability. The last criterion is profitability, which means that the segments must be economically viable and generate sufficient revenues to justify the cost of serving them. Therefore, the best choice is D) profitable.

To Determine Whether a Company Has Properly Segmented Its Markets