"The identification of individuals or organizations with _______characteristics that have significant implications for the determination of marketing strategy is called market segmentation". Which of the following words is missing from the above sentence?
A)similar
B)different
C)variable
D)physical

Question

Quizplus · Accepted Answer

Market segmentation involves grouping individuals or organizations based on similar characteristics that are relevant for marketing strategies, allowing for targeted marketing efforts.

"The Identification of Individuals or Organizations with _______Characteristics That Have