Effective segmentation requires that segments should consist of customers whose needs are relatively _______ within a segment, but significantly different from those in other segments.
A)homogeneous
B)heterogeneous
C)different
D)old

Question

Quizplus · Accepted Answer

Effective segmentation requires customers within a segment to have relatively homogeneous needs, which means they are more similar to each other than to customers in other segments. This helps companies tailor their marketing messages and strategies to meet the specific needs of a particular segment, resulting in better customer satisfaction and increased revenue. Heterogeneous needs within a segment would make it difficult to develop targeted marketing approaches. Option C and D do not accurately describe the concept of effective segmentation.

Effective Segmentation Requires That Segments Should Consist of Customers Whose