Not all small segments in the marketplace are unprofitable to serve. Advances in production and distribution technologies mean that micro-segments can also be profitable.

Question

Quizplus · Accepted Answer

With advancements in technology and the ability to reach niche markets through targeted advertising and e-commerce, even small segments can be profitable to serve. Companies can leverage economies of scale to produce customized products at a low cost, making it possible to cater to micro-segments without sacrificing profitability.

Not All Small Segments in the Marketplace Are Unprofitable to Serve