Social class is used for which of the following?
A) Wealth determination
B) Media readership and viewership profiles
C) Advertising effectiveness
D) New product testing
Correct Answer:
Verified
Q17: Even though a company may identify a
Q18: Not all small segments in the marketplace
Q19: What is the purpose of segmentation?
A)To identify
Q20: To implement the marketing concept and successfully
Q21: What is the major strength of geodemographics?
A)Groups
Q23: Which of the following is an example
Q24: The combination of demographic and geographic variables
Q25: In the UK, social class is usually
Q26: Which type of company is likely to
Q27: Why is segmentation important for organizational markets?
A)So
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