The combination of demographic and geographic variables is called which of the following?
A)Geodemographics
B)Psychosomatics
C)Behavioural variables
D)Geomarketing

Question

Quizplus · Accepted Answer

Geodemographics is a field of market research that combines demographic data with geographic data to create a profile of the population in a specific area. This information is used to better understand customers and target marketing efforts. Psychosomatics refers to the connection between psychological factors and physical health, and behavioral variables are individual characteristics that influence behavior. Geomarketing refers to the use of geographic data to inform marketing strategy, but it does not necessarily include demographic data.

The Combination of Demographic and Geographic Variables Is Called Which