Why is segmentation important for organizational markets?
A)So that a more effective marketing mix can be designed for these segments
B)So that companies adopt an effective pricing strategy
C)So that companies can target the more profitable segments of the marketplace
D)So that a more effective new product development process can be employed for a company's targeted segments

Question

Quizplus · Accepted Answer

Segmentation is important for organizational markets because it allows companies to design a more effective marketing mix for each segment. By understanding the needs and wants of each segment, companies can develop products, pricing, promotion, and distribution strategies that are tailored to those needs.

Why Is Segmentation Important for Organizational Markets