Which of the following is a useful base for segmenting organizational markets?
A)Behavioural factors
B)Organizational psychographics
C)Organizational size
D)Organizational marketing

Question

Quizplus · Accepted Answer

Organizational size is a useful base for segmenting organizational markets as it helps in identifying the different needs and preferences of organizations based on their size. This can lead to more targeted marketing strategies and better efficiency in reaching out to potential customers. The other options - behavioural factors, organizational psychographics, and organizational marketing - are also important factors to consider, but may not be as broad and versatile as organizational size in terms of segmentation.

Which of the Following Is a Useful Base for Segmenting