Which form of segmentation attempts to group people according to their way of living, as reflected in their activities, interests and opinions?
A)Personality
B)Lifestyle
C)Attitudinal
D)Peer

Question

Quizplus · Accepted Answer

Lifestyle segmentation attempts to group people based on their way of living, which includes their activities, interests, and opinions. Personality segmentation focuses on understanding different personality traits of individuals, attitudinal segmentation groups people based on their attitudes and beliefs, and peer segmentation groups individuals based on their social networks and affiliations.

Which Form of Segmentation Attempts to Group People According to Their