When a company evaluates each segment and decides on which one to serve, this is called which of the following?
A)Segment marketing
B)Segmentation marketing
C)Target marketing
D)Choice marketing

Question

Quizplus · Accepted Answer

This is known as target marketing, as the company is selecting a specific segment of the market to focus its marketing efforts on. Segmentation marketing refers to the process of dividing a larger market into smaller groups based on characteristics such as needs, behaviors, and demographics. Segment marketing refers to the process of developing marketing strategies for specific segments within a larger market. Choice marketing is not a commonly used term within marketing.

When a Company Evaluates Each Segment and Decides on Which