What is the major strength of geodemographics?
A) Groups customers into segments
B) Links buyer behaviour to customer groups
C) Pinpoints potential interested customers
D) Breaks down a country into smaller segments
Correct Answer:
Verified
Q16: Which of the following are the three
Q17: Even though a company may identify a
Q18: Not all small segments in the marketplace
Q19: What is the purpose of segmentation?
A)To identify
Q20: To implement the marketing concept and successfully
Q22: Social class is used for which of
Q23: Which of the following is an example
Q24: The combination of demographic and geographic variables
Q25: In the UK, social class is usually
Q26: Which type of company is likely to
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