A single target segment is sometimes called which of the following?
A)A focus
B)A niche
C)A division
D)An area

Question

Quizplus · Accepted Answer

A single target segment is best referred to as a niche. A niche refers to a specific subset of a larger market that a business aims to serve with its products or services. This target market is usually defined by specific needs, preferences, or characteristics that set it apart from the broader market. Focusing on a niche allows businesses to tailor their marketing efforts and product offerings to meet the unique needs and preferences of that segment, potentially leading to greater customer loyalty and profitability.

A Single Target Segment Is Sometimes Called Which of the Following