Which of the following types of businesses are likely to adopt a customized marketing strategy?
A)A pharmaceutical company
B)A fast moving consumer goods company
C)An advertising agency
D)A consumer electronics company

Question

Quizplus · Accepted Answer

An advertising agency is more likely to adopt a customized marketing strategy because it needs to tailor its services to the specific needs and goals of each client, unlike companies that produce goods for a mass market.

Which of the Following Types of Businesses Are Likely to Adopt