Which of the following is a useful tool for determining the position of a brand in the marketplace?
A)Perceptual map
B)Mind map
C)Promotional map
D)Segmentation map

Question

Quizplus · Accepted Answer

A perceptual map is a visual representation of how consumers perceive different brands in the marketplace based on certain attributes. It can help a company determine where their brand stands in relation to competitors and identify opportunities for differentiation. Mind maps, promotional maps, and segmentation maps are not specifically designed for assessing brand position.

Which of the Following Is a Useful Tool for Determining