Organizational buying is typically:
A)Less complex because it is more structured
B)More complex and may involve more stages
C)Less complex and rational than the consumer decision making process
D)None of the above

Question

Quizplus · Accepted Answer

Organizational buying is more complex and may involve more stages because it often requires the input of multiple individuals with different roles and responsibilities. Additionally, the purchase may have a greater impact on the organization as a whole, making the decision-making process more thorough and deliberate.

Organizational Buying Is Typically