"DMU" refers to which of the following?
A)Where most organizational buying tends to involve more than one individual and is often in the hands of a buying centre
B)Where most consumer decisions involve one individual, or unit
C)Where consumers buy according to a decision tree, weighing up the pros and cons of every product under consideration
D)Where purchasing departments of organizations are sometimes referred to as DMU departments

Question

Quizplus · Accepted Answer

A Decision-Making Unit (DMU) refers to a group of individuals within an organization who are involved in the buying process, often forming a buying center.

"DMU" Refers to Which of the Following