An identification of the roles played within the buying centre is a prerequisite for:
A)Setting prices
B)Creating product packages
C)Targeting persuasive communications
D)Beating competitors' product offerings

Question

Quizplus · Accepted Answer

Identifying the roles played within the buying centre is necessary for targeting persuasive communications. Knowing who the decision-makers, influencers, and gatekeepers are in the buying centre can help tailor marketing messages to each individual's needs and concerns. This can increase the chances of getting buy-in from the buying centre and ultimately lead to a successful sale. While pricing, creating product packages, and beating competitors are important aspects of the marketing mix, they are not directly impacted by the roles played within the buying centre.

An Identification of the Roles Played Within the Buying Centre