Which is more important in a low involvement situation?
A)Providing highly detailed information about the consequences of buying the brand to encourage trial
B)Providing positive reinforcement to gain trial may be more important than providing masses of information about the consequences of buying the brand
C)Providing information that this is a low cost item and represents value for money
D)None of the above

Question

Quizplus · Accepted Answer

In low involvement situations, consumers may not be motivated to process a lot of information about a brand. Therefore, providing positive reinforcement, such as offering a discount or emphasizing the convenience of the product, may be more effective in gaining trial than simply providing detailed information. The option C can also be relevant as it emphasizes the value for money, which can be an important factor for low involvement purchases.

Which Is More Important in a Low Involvement Situation