The degree of perceived relevance and personal importance accompanying the brand choice is called which of the following?
A)Involvement
B)Risk factor
C)Selection
D)Choice criteria

Question

Quizplus · Accepted Answer

Involvement refers to the degree of perceived relevance and personal importance accompanying the brand choice. Risk factor refers to the potential negative consequences of a decision. Selection refers to the act of choosing among options. Choice criteria refers to the standards used to evaluate options.

The Degree of Perceived Relevance and Personal Importance Accompanying the Brand