Marketing managers should be aware that needs may arise because of _______. This means that their activities, such as developing advertising campaigns and training salespeople to sell product benefits may act as cues to need arousal.
A)simulation
B)stimulation
C)reputation
D)speculation

Question

Quizplus · Accepted Answer

Stimulus or stimulation can lead to need arousal, which means that marketing activities such as advertising campaigns and sales training can create a need for a product or service in the minds of consumers. Simulation, reputation, and speculation do not have the same impact on need arousal as stimulation.

Marketing Managers Should Be Aware That Needs May Arise Because