A hedonic influence refers to which of the following?
A)When there are risks of potential negative consequences occurring
B)When the purchase of the product will affect the status or image of purchaser
C)When social acceptance is dependent upon making a correct choice
D)When the purchase is capable of providing a high degree of pleasure

Question

Quizplus · Accepted Answer

A hedonic influence refers to a motivation to purchase a product based on the pleasure it can provide, such as enjoyment or sensory gratification. Therefore, option D, which states that the purchase is capable of providing a high degree of pleasure, is the correct choice. The other options refer to different types of influences on consumer behavior. Option A refers to risk aversion, option B to image consciousness, and option C to normative influence.

A Hedonic Influence Refers to Which of the Following