"Vertical Electronic Marketplaces" refers to which of the following?
A)Electronic marketplaces which cross industry boundaries (e.g. supply stationary needs)
B)Electronic marketplaces which are industry specific (e.g. car industry)
C)Electronic marketplaces which include existing suppliers and potential suppliers
D)Electronic marketplaces which include only existing suppliers

Question

Quizplus · Accepted Answer

Vertical Electronic Marketplaces are industry-specific and cater to a particular industry or sector, for example, an Electronic Vehicle Marketplace or an Online Pharmaceutical Marketplace. Hence option B is the correct answer. Option A is incorrect as it talks about Horizontal Electronic Marketplaces which cut across industry boundaries. Option C and D are not specific to the type of Electronic Marketplace.

"Vertical Electronic Marketplaces" Refers to Which of the Following