The process that groups consumers according to their beliefs, activities, values and demographic characteristics such as education and income is called which of the following?
A)Demographics
B)Psychographics
C)Profiling
D)Categorization

Question

Quizplus · Accepted Answer

Psychographics is the process of grouping consumers based on their beliefs, activities, values, and other psychological factors that influence their behavior. Demographics (A) focuses on basic demographic characteristics such as age, gender, income, and education. Profiling (C) is a broader term that may include psychographics but is not limited to it. Categorization (D) is a general term that could refer to any process of sorting people or things into groups.

The Process That Groups Consumers According to Their Beliefs, Activities