The process whereby the buyer attempts to persuade the supplier to provide exactly what the organization wants is called which of the following?
A)Reverse Marketing
B)Horizontal Marketing
C)Proactive Marketing
D)Involvement Marketing

Question

Quizplus · Accepted Answer

Reverse Marketing is the strategy where the buyer, instead of the seller, tries to persuade the supplier to offer products or services that meet their exact needs. This approach flips the traditional marketing model, focusing on the buyer's efforts to influence the supplier.

The Process Whereby the Buyer Attempts to Persuade the Supplier