Which of the following factors influence organizational buying and a firm's choice criteria?
A)The importance of purchase
B)The buy class
C)The product type
D)All of the above

Question

Quizplus · Accepted Answer

All three factors listed (importance of purchase, buy class, and product type) can influence a firm's buying decision and choice criteria. The importance of the purchase will dictate the amount of analysis and decision-making involved, while the buy class (new buy, modified rebuy, or straight rebuy) will determine whether the firm is open to considering new suppliers or products. Finally, the product type may have specific technical, performance, or compatibility requirements that need to be met. Therefore, all of these factors are important in influencing organizational buying and a firm's choice criteria.

Which of the Following Factors Influence Organizational Buying and a Firm's